There are moments in life when you have to stop and think about the fast changes that are happening all around us. One such change is obvious in the fact that giant phone books and yellow pages are no longer present in our daily lives, and that younger generations perhaps even do not know what those fat books were for. The change happened so suddenly that in the last 5 years the use of old paper phone books dropped for more than 50%, and it keeps plummeting down, until it becomes completely obsolete and they are visible only in historical museums. But, why did this change happen? Well, the reason has something to do with the internet and the appearance of online business directories, since they are the rightful heirs of the phone book legacy.
Online business directories are pretty similar to those which were printed on paper, since they borrowed the basic idea from them, but they are a more sophisticated version and belong to the next evolutionary generation. They are created with the intention of listing businesses in groups, according to their type, location, activity, volume and size.
Usually, they contain general information about a company in question, such as business name, address, telephone, website, precise location (map or directions), types of service, products, number of employees, social media outlets and there are usually photos and videos which promote the business. In most cases, business directories leave room for reviews and feedback, so there are a lot of comments and useful information to be found on these sites.
However, they provide even more advantages to business owners and people who use online business directories to achieve additional online visibility or to establish a recognizable online identity. First of all, online business directories offer a great possibility to advertize your business, predominantly in the local aspect, and these websites are very useful when it comes to brand building and developing a powerful brand image. Online presence is very important nowadays, in any kind of business, and online directories can be very helpful in this respect. Also, they are very inexpensive, even free in most cases, and this is something which every business owner should use as much as possible. Big-time online business directories, like Google, Bing, Yahoo, Yelp, Yellow Pages or even Foursquare charge nothing, or perhaps very little, so your business can be displayed and advertized with minimum expenses.
Another important advantage of online business directories is the fact that they attract audience which already knows what they are looking for, and this means your site will generate more clicks which are in fact relevant to your business. This enhances your overall activity, and it can also mean more profit, since these visitors are looking for something very similar to what you offer – or even precisely that. Search engine optimization (SEO) techniques are highly popular in recent years, and they can greatly help in attracting the right type of people to your virtual presentation. Specific searches are present more than ever, and strong search engines are capable of offering results very quickly and efficiently than any other method in history.Read More »